Demonstrating a strong leadership-driven brand strategy, Seagram’s Royal Stag launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – at Aquatica Ground, Kolkata on February 21. Anchored in its ‘Living It Large’ philosophy, the platform reflects a structured approach to building long-term cultural relevance through music, gaming and immersive consumer experiences.
The Kolkata edition drew thousands of attendees, transforming the venue into a multi-sensory ecosystem featuring vibrant installations, curated food zones and interactive gaming experiences. The evening began with a live gaming face-off led by Payal Dhare, followed by DJ Sahil Gulati’s opening set. Rapper Dino James energized the crowd, while legendary rock band Fossils delivered a powerful performance on home turf. Headliner Armaan Malik concluded the night with a soulful finale of his chart-topping tracks.
The four-city rollout; Vizag (March 7), Mumbai (March 21) and Mohali (March 28) signals a disciplined expansion strategy aimed at strengthening regional engagement while reinforcing Royal Stag BoomBox’s position as a scalable, youth-focused experiential entertainment property.
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