Medanta – The Medicity, India’s six-time Newsweek Best Private Hospital, has created a nationwide buzz with its breast cancer awareness film, Banno Ki Rasm, which has already crossed 8 million views across social media platforms. Part of the hospital’s “Jaanta Hai Medanta” initiative, the 2-minute 28-second video promotes self-breast exams as a monthly ritual, reframing early detection as both a health imperative and a market opportunity in women’s healthcare.
Dr. Naresh Trehan, Chairman & Managing Director, said, “Women are the backbone of society. Through this film, Medanta aims to empower them while breaking societal stigma surrounding breast cancer.” Dr. Kanchan Kaur, Senior Director of Breast Cancer, emphasized that regular self-checks and screenings can significantly improve outcomes and reduce long-term healthcare costs.
The campaign has triggered measurable market activity. Local pharmacies, diagnostic centers, and wellness clinics have reported rising inquiries for preventive screenings and health packages. Consumers are increasingly prioritizing breast health, reflecting a growing demand for healthcare services in the region and highlighting the potential for businesses to offer targeted preventive care solutions.
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