Citroën India has unveiled its new strategic vision, ‘Citroën 2.0 – Shift Into the New,’ marking a significant step in its journey within the Indian market. This initiative aims to offer long-term value and aspirational mobility through an enhanced product range, greater market reach, and a customer-centric approach to improve ownership experiences nationwide.
The strategy focuses on updated models like the C3, Aircross, and Basalt Coupe SUV, featuring upgraded interiors, better connectivity, and improved cabin comfort. Developed with extensive customer feedback and local engineering, these vehicles are built on Citroën’s global C-Cubed platform with up to 98% localization, tailored for Indian driving conditions. The company plans to double its network to 150 touchpoints by 2025, prioritizing Tier II to IV cities, ensuring customers are within 100 km of sales and service centers. Backed by digital services and consistent after-sales support, this expansion supports sustainable growth.
Stellantis India CEO Shailesh Hazela emphasized the brand’s commitment to trust and value. The campaign also features cricket legend Mahendra Singh Dhoni as brand ambassador, signaling a future focused on smarter, connected, and localized mobility solutions.
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