Telecom major Vi has launched the Vi Guarantee Programme for 2G handset users. The programme offers 24 additional validity days annually on unlimited voice prepaid packs priced at ₹199 and above. With 2 extra days credited per recharge, Vi effectively extends the traditional 28-day validity to a full 30 days, easing recharge frequency and improving service continuity.
This initiative addresses a critical economic inefficiency in the prepaid market where users are often compelled to recharge twice a month. The targeted benefit is expected to reduce churn and optimize customer lifetime value in voice-heavy segments. Eligible packs include the ₹199 and ₹209 plans, with regional benefits tailored for states like Assam and the North East.
Characterized by a mixed demographic of urban and semi-rural prepaid users analysts view this as a cost-sensitive solution that can resonate deeply with 2G handset customers. Retailers anticipate improved monthly recharge stability and reduced consumer frustration over service lapses, especially in lower-income clusters. Vi’s parallel Guarantee Programme for 4G/5G users remains active, offering 130GB bonus data on daily data packs of ₹299 and above.
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