Centrum India has introduced Centrum Recharge, a new effervescent energy drink mix packed with 13 essential vitamins and minerals to support energy, immunity, and hydration. The product launch is backed by a comprehensive multimedia campaign featuring Bollywood actress and brand ambassador Anushka Sharma. Designed for active lifestyles, Centrum Recharge contains twice the vitamins and minerals compared to leading competitors, with no added sugars, making it a nutritious choice for consumers.
“AtishNegi, Category Lead at Haleon ISC, stated that Centrum Recharge fills a vital gap by replenishing not just electrolytes but also important micronutrients lost daily, such as B Vitamins, Vitamin C, Magnesium, and Zinc. Available in two variants—kids and adults—the sachets are convenient for on-the-go consumption and priced at ₹10 per sachet.
The campaign highlights relatable energy dips faced during daily routines, emphasizing the tagline: “Our body loses vitamins & minerals every day which makes us feel tired. Now win it back with Centrum Recharge!” Where health-conscious consumers seek quick, effective nutritional boosts amidst busy routines, Centrum Recharge is poised to gain popularity for its combination of taste and wellness benefits. The product is available in pharmacies, grocery stores, supermarkets, and online platforms nationwide. Anushka Sharma said, “I am glad to represent Centrum Recharge, a solution for those who want to stay energized and hydrated in a healthy way.”
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