JK Tyre& Industries Ltd., one of India’s top tyre manufacturers, has launched a strategic regional initiative with the “JK Tyre powered Indian Racing Festival – a carnival of Total Control,” scheduled from April 12 to 22 across Kohima, Aizawl, Shillong, Guwahati, and Gangtok. The campaign aims to strengthen consumer engagement and consolidate JK Tyre’s leadership in the high-performance tyre category across the North-East.
The festival, featuring international Formula 4 and Wolf cars, luxury car drifts, superbike stunts, and karting prodigies, also showcases JK Tyre’s Levitas Ultra range—positioning the brand at the intersection of innovation and adrenaline. It is expected to generate a positive economic ripple, especially in retail demand for premium tyres and related automotive services.
The city’s young demographic and rising automobile ownership make it an ideal growth node in JK Tyre’s regional strategy.
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