Hexaware Technologies shares upsurge 3% after it partners with Major League Cricket’s San Francisco Unicorns

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Hexaware Technologies shares rose 3 per cent to Rs 828 after the company announced a partnership with Major League Cricket (MLC) team San Francisco Unicorns.

The collaboration will run until the 2026 season, including Hexaware branding on the team’s helmets and caps as well as perimeter signage at matches.

The IT services firm said the partnership is in line with its focus on community engagement and digital solutions in sports. The San Francisco Unicorns, who reached the final of the 2024 MLC Championship, are preparing for their third season in 2025, with matches scheduled to be played in the Bay Area, Texas and North Carolina.

Welcoming Hexaware Technologies as an official partner, San Francisco Unicorns co-owner Anand Rajaraman said the company’s focus on innovation and excellence is in line with the team’s vision for the future of cricket.

He said the collaboration will not only enhance the capabilities of the Unicorns but also strengthen their engagement with fans and communities around the world. R Srikrishna, CEO and Executive Director, Hexaware, said the company is committed to using technology to create exceptional experiences.

He said the partnership with the Unicorns reflects this mission, as Hexaware aims to bring innovation to cricket while fostering deeper connections with fans. The company recently debuted on the stock markets on February 19.

The stock made a slow listing on the stock exchanges after its issue received a good subscription of over 2 times in the primary market a week ago. The Rs 8,750 crore Hexaware Technologies IPO, which was open for subscription between February 12-14, received a 2.66 times subscription.

The price band of the issue was Rs 674 – 708 per share. The company had raised Rs 2,598 crore from anchor investors.

Hexaware’s public issue is the largest in India’s IT services sector after Tata Consultancy Services’ Rs 4,700 crore IPO more than two decades ago. At the upper price band of Rs 708 per share, the company is valued at over Rs 43,000 crore.

Hexaware Technologies share price closed at Rs 812, up 1.4 per cent from its previous close on the NSE.

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