The third edition of Royal Stag BoomBox – The Original Sound of Generation Large launched in Guwahati’s Saru Sajai Stadium Complex on March 1, reinforcing the growing economic significance of India’s live music sector. By blending Bollywood melodies with hip-hop beats, the festival has positioned itself as a major driver of cultural tourism and local business growth.
With electrifying performances by DJ Yogii, rapper Ikka, singer Nikhita Gandhi, and a grand finale by Armaan Malik, the event attracted thousands of attendees. Alongside music, interactive zones, art installations, and food experiences contributed to a vibrant economic ecosystem, benefiting vendors, hospitality, and tourism sectors.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, stated, “Royal Stag BoomBox is more than music—it’s an economic force, creating opportunities for artists, businesses, and local communities.” With three more cities to follow, the festival is set to deepen its impact on India’s entertainment economy.
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