The Blenders Pride Fashion Tour 2025 marks a pivotal moment in the Indian fashion landscape, combining global fashion, music, and entertainment to offer an unparalleled experience. Partnering with the Fashion Design Council of India (FDCI), this year’s edition, ‘The One and Only,’ is poised to redefine how fashion is experienced across the country. The tour will make stops in six major cities, bringing India’s top designers and celebrities to the forefront of the fashion scene.
The tour kicks off in Gurugram with a tribute to Rohit Bal, followed by a high-profile showcase in Mumbai with Tarun Tahiliani. Other cities, including Chandigarh, Guwahati, and Vizag, will host cutting-edge fashion presentations by designers such as Kanika Goyal, Jaywalking, and Bloni, featuring stars like Jacqueline Fernandez, Tiger Shroff, and Tamannaah Bhatia.
Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, emphasized the tour’s role in tapping into the growing demand for luxury and high-end fashion among young, aspirational consumers. In Shillong, the market for premium fashion is rapidly expanding as the city’s youth embrace global fashion trends. With increasing disposable income and an interest in luxury brands, Shillong presents a lucrative market for high-profile fashion events, which could drive both brand visibility and consumer demand. Blenders Pride Fashion Tour continues to capitalize on these evolving market dynamics, offering brands a significant platform to connect with emerging fashion-conscious consumers across India.
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