CEAT, a leading Indian tyre manufacturer, has expanded its footprint in North East India with the inauguration of a new premium retail facility in Agartala, Tripura. This move is in line with the company’s strategic growth plan to tap into the rising demand for automotive products in the region, driven by increasing four-wheeler sales and a growing consumer base.
Mr. Arnab Banerjee, MD & CEO of CEAT, emphasized the company’s commitment to the North East, stating, “Our focus on enhancing service and ensuring faster deliveries aligns with the evolving needs of our customers.” With over 18 premium outlets and more than 900 retail touchpoints already across Assam, Nagaland, Tripura, and other states, CEAT is poised to further strengthen its position with planned expansions in Arunachal Pradesh and Meghalaya.
In Shillong, this expansion is expected to stimulate the local economy by providing easy access to high-quality tyres for both passenger cars and commercial vehicles. As Shillong’s automotive sector grows, CEAT’s enhanced presence will meet the demand for premium products and services, supporting local dealers and businesses, and contributing to job creation and economic development in the region. This move aligns with broader economic policies focused on boosting local markets and creating employment opportunities.
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