BookMyShow’s #BookMyShowThrowback year-end report highlights a groundbreaking 2024 for India’s entertainment industry, with Shillong emerging as a key player in the expanding market. The year saw a major shift in entertainment consumption, driven by iconic films like Pushpa 2: The Rule, which became the most-watched movie, and a surge in live events and on-demand streaming. November 1st, 2024, marked a record-breaking day with 2.3 million tickets sold within 24 hours.
In particular, Shillong witnessed an 18% increase in live entertainment consumption, as Tier 2 cities like it experienced a 682% growth in event participation. The city’s entertainment scene was energized by major global acts, with fans flocking to live music events and contributing to the rise of music tourism. Over 4.77 lakh fans traveled across India to attend these events, and Shillong played a key role in this trend, with increasing engagement in both cinema and live shows.
Additionally, the streaming sector soared, with BookMyShow Stream registering over 107,000 hours of content consumed. As the year concludes, Shillong’s growing market is set to continue driving India’s entertainment revolution, with diverse, high-quality content and live experiences fueling the demand for more.
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