Vi announces its latest ‘Be Someone’s We’ campaign

Vi has achieved a major milestone in its network expansion strategy, reaching the target of adding 100 towers every hour as part of its ‘Be Someone’s We’ campaign. This achievement reflects the company’s commitment to enhancing connectivity across India, with a focus on both urban and remote areas. The campaign, which debuted alongside the Border-Gavaskar Trophy, highlights Vi’s efforts to improve network quality and foster connections, no matter where people are located.

The TVCs at the heart of the campaign showcase how Vi’s expanded network enables seamless communication in places traditionally known for poor connectivity, such as underground metros and hilly regions. These relatable scenarios aim to show how Vi’s infrastructure empowers people to stay connected and share moments even in challenging environments.

In Shillong, this expanded connectivity will be crucial for businesses and consumers alike, especially in the growing e-commerce sector. As digital adoption continues to rise in the region, Vi’s enhanced network will provide the necessary support for seamless communication and business operations. Vi’s strategic network rollout positions the company as a key player in India’s telecom landscape, ensuring it can meet the demands of a digitally connected nation. The campaign is live across TV, digital, and other media platforms.