Telecom leader Vi has announced a strategic partnership with Sun NXT, further expanding its Vi Movies & TV app to include premium South Indian content in Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and Hindi. With this addition, Vi users can access Sun NXT’s vast catalog, featuring blockbuster movies, exclusive series, TV shows, and live TV, as part of Vi Movies & TV Plus and Lite packs, priced at Rs 248 and Rs 154 per month, respectively, at no additional cost.
This partnership aligns with Vi’s strategy to meet the rising demand for regional content, as highlighted in a FICCI-EY report that showed regional OTT viewership surpassing Hindi content at 52% in 2023. Vi’s enhanced lineup now offers a comprehensive experience, featuring major platforms like Disney+ Hotstar, SonyLIV, ZEE5, and ManoramaMax under a single subscription.
In Shillong, where demand for regional content is robust, Vi’s expanded offerings provide customers with easy access to Sun NXT’s popular titles such as Annaatthe, Beast, and Thiruchitrambalam, enriching the local viewing experience. By delivering top-tier regional content, Vi strengthens its position in the competitive Shillong market, where a diverse audience is increasingly drawn to high-quality, culturally relevant programming.
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