Reckitt’s flagship initiative, Dettol Banega Swasth India (BSI), commemorated Global Handwashing Day 2024 by educating 30 million children across India on the importance of hand hygiene. The event, themed “Clean Hands for All: Advancing Health Equity through Hygiene,” emphasized BSI’s commitment to providing essential hygiene knowledge to children from all backgrounds.
The campaign, supported by over 100 partners, engaged children across 29 states and 7 union territories through the Dettol School Hygiene Education programme. Participation included schools from both public and private sectors, such as Sarvodaya Vidyalayas and Kendriya Vidyalayas. Highlighting innovation, BSI launched the Dettol Hygiene Chatbot, “Hygieia For Good Hygiene,” which offers vital hygiene information in seven languages, with plans for expansion to all 22 official Indian languages.
In Shillong, the campaign is gaining traction as local schools embrace the hygiene education program, emphasizing the need for proper handwashing techniques to combat health issues. The initiative is particularly relevant in a market where community health is paramount, helping to build a more hygiene-conscious culture.
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