London-based tech innovator Nothing has announced steep discounts across its Nothing and CMF product lines for the upcoming Flipkart Big Billion Days sale. Offering price cuts of over 50%, the company’s flagship products, including the Nothing Phone (2a) and Nothing Phone (2a) Plus, will be available at their lowest-ever prices—₹18,999 (with a ₹1,000 bank discount) and ₹23,999 (with a ₹2,000 bank discount), respectively.
The CMF Phone 1 will retail at ₹12,999, and other sought-after devices, including the CMF Watch Pro and CMF Buds Pro, will be available for ₹2,499 each. CMF Neckband Pro is priced at ₹1,699, while the Nothing Ear and Power 100W Charger are set at ₹7,999 and ₹3,499, respectively.
In Shillong, where consumer interest in mid-range smartphones is rapidly rising, Nothing’s aggressive pricing strategy is expected to resonate well. The local market, known for its discerning tech enthusiasts, could see a strong uptick in sales, particularly with festive season shopping on the horizon.The sale begins on September 26 for Flipkart Plus members, followed by a broader launch on September 27, driving expectations for a significant increase in Nothing’s market penetration across India.
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