Johnson’s® Baby has launched its latest campaign, “Protection* ka Promise Pehle Din Se,” starring Bollywood’s beloved father-daughter duo, Anil Kapoor and Sonam Kapoor. This charming campaign, brought to life by DDB Mudra, emphasizes the brand’s commitment to protecting a baby’s sensitive skin from the very first day with its gentle, baby-safe products.
The film features a playful and touching interaction between the Kapooor pair. Anil Kapoor, stepping into the role of a concerned grandfather, questions whether a baby’s skin retains moisture after a bath. His daughter Sonam Kapoor, in a nod to her father’s iconic ‘Mr. India’ role, responds with a light-hearted quip and highlights Johnson’s Baby Soap’s superior formulation with glycerin and vitamin E. This thoughtful combination ensures that babies’ skin remains hydrated and protected from day one.
Anil Kapoor shared his enthusiasm for the campaign, saying, “Working with Sonam on this project was truly special. Johnson’s has been a trusted brand in our family’s parenting journey.” Sonam Kapoor echoed these sentiments, emphasizing the importance of using safe, gentle products for her baby.In Shillong, where Johnson’s Baby enjoys strong brand loyalty, this new campaign is poised to resonate deeply with consumers. The emphasis on gentle skincare is expected to further bolster the brand’s presence in the local market, driving both interest and sales.
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