Dyson launches revolutionary Airstrait™ Straightener: Wet to dry styling with air

Dyson has unveiled the Dyson Airstrait™ straightener, introducing a pioneering approach to hairstyling that eschews hot plates for powerful airflow, promising zero heat damage. Engineered to cater to various hair types, the Dyson Airstrait™ straightener allows users to achieve a natural straight look directly from wet hair. Its innovative design features two arms housing high-pressure air jets that emit precisely angled airflow, drying and straightening hair simultaneously. This method not only saves time but also maintains hair strength and health, leaving a smooth, shiny finish.

James Dyson, Founder and Chief Engineer, highlighted the technological breakthrough: “Our expertise in manipulating powerful airflow over decades has led to the development of the Dyson Airstrait™ straightener. This innovation combines the ease-of-use of traditional straighteners with high-velocity air blades, minimizing heat exposure and maximizing styling efficiency.”The Dyson Airstrait™ straightener boasts a Hyperdymium™ motor, spinning up to 106,000rpm to propel 11.9 liters of air per second. This power ensures precise control and effective straightening without excessive heat. Intelligent Heat Control monitors airflow temperature 16 times per second, preventing heat damage and preserving natural shine.

Dyson’s ongoing research into styling science includes significant investments in understanding hair structure and airflow dynamics. By leveraging these insights, the Airstrait™ straightener minimizes frizz and flyaways, offering a balanced combination of volume, movement, and style durability. In Siliguri, where consumer preferences are diverse, the Dyson Airstrait™ straightener’s introduction could appeal to individuals seeking advanced hair care solutions without compromising on hair health. With its unique wet to dry functionality and innovative air-based technology, the product aims to meet the growing demand for efficient and safe hairstyling tools in the region.Priced at INR 45,900, the Dyson Airstrait™ straightener is available in Prussian Blue/Rich Copper and Bright Nickel/Rich Copper color options. Interested consumers can explore and purchase the product at Dyson demo stores, dyson.in, or through the Mydyson App.