Citroën, the leading French automaker, has announced its ambitious Network Expansion Program, setting sights on establishing 200 sales and service touchpoints nationwide by the close of 2024. This strategic initiative signifies a monumental 400% increase in Citroën’s network footprint, amplifying its presence from the existing 58 touchpoints to an extensive 200.
Covering over 140 markets across India, including urban, semi-urban, and rural regions, the expansion aims to bring the Citroën brand experience closer to a diverse range of Indian consumers. Shishir Mishra, Brand Director of Citroën India, expressed the company’s strategic approach, emphasizing the aggressive extension of Citroën’s reach beyond traditional Tier I and Tier II cities.
The expansion plan entails the introduction of innovative smart retail formats tailored to suit local preferences and market dynamics. By venturing into Tier III and Tier IV markets, Citroën seeks not only to tap into emerging opportunities but also to contribute to the socio-economic development of smaller urban centers.Backed by earlier commitments from Stellantis, Citroën’s parent company, including an additional INR 2,000 Crores investment, the brand reaffirms its steadfast dedication to the Indian market.
+ There are no comments
Add yours