Seagram’s Royal Stag announced the much-anticipated second edition of Royal Stag BoomBox, a beacon of hope and inspiration for music lovers nationwide. With an illustrious lineup featuring beloved artists like Badshah, Armaan Malik, and Nikhita Gandhi, the festival is more than just a celebration of music; it’s a catalyst for social change and human connection.
Royal Stag BoomBox isn’t just about the artists on stage; it’s about the stories behind the music and the lives it touches. From aspiring musicians finding their voice to fans overcoming adversity through the power of song, the festival is a testament to the transformative impact of music on the human spirit.
Kartik Mohindra, CMO of Pernod Ricard India, shared the festival’s mission to make a positive social impact, stating, “Royal Stag BoomBox aims to uplift and empower individuals through the universal language of music, fostering a sense of belonging and community.” Collaborating partners, including Universal Music Group and GroupM – WAVEMAKER, are committed to amplifying the festival’s social impact, supporting initiatives that promote inclusivity, diversity, and mental health awareness.
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